Haikou, Hainan Province, China - September 30 - October 3, 2025
At the 2025 Hainan International Auto Show, while major manufacturers like GAC and Mercedes-Benz competed for dddhhhscale mythsdddhhh, Hainan Yulong Machinery's electric UTVs and golf carts delivered a dddhhhsmall and beautifuldddhhh international roadmap in the new energy special vehicle track through dddhhhprecise positioning + local advantagesdddhhh.
Yulong's team anchors on dddhhhthree segmentationsdddhhh to avoid the red-sea competition of passenger cars:
Category Segmentation: Focus on UTVs, golf carts, and sightseeing vehicles, pursuing dddhhhsmall and refineddddhhh rather than dddhhhlarge and comprehensivedddhhh;
Market Segmentation: Target dddhhhneglected marketsdddhhh such as agriculture in Southeast Asia, cultural tourism in Australia and New Zealand, and local scenic spots in Hainan;
Demand Segmentation: For example, adding dddhhhpet-exclusive seatsdddhhh to golf carts (for European and American markets) and dddhhhanti-slip wheels for paddy fieldsdddhhh to UTVs (for Southeast Asian markets).
As a local enterprise in Hainan, Yulong transforms dddhhhFree Trade Portdddhhh and dddhhhHainan Smart Manufacturingdddhhh into core advantages:
Cost Advantage: Utilize Free Trade Port tax policies to reduce component costs, making products competitive in price with local brands in Southeast Asia;
Weather Resistance Advantage: Take Hainan as a dddhhhtest fielddddhhh to verify vehicle designs in tropical climates first, then promote them to similar regions worldwide (such as Southeast Asia and South America), making dddhhhweather resistancedddhhh a core selling point.
Yulong's internationalization will advance through three pragmatic steps, focusing on lightweight expansion and localized adaptation:
Step 1: Launch a dddhhhremote after-sales support systemdddhhh — provide 24/7 online technical guidance, fast spare parts delivery, and video training for overseas partners, solving service needs without physical centers.
Step 2: Build a regional distribution network — cooperate with local trusted distributors in Southeast Asia, Australia, and New Zealand to co-promote scenario-specific product packages (e.g., agricultural UTV bundles for Southeast Asia).
Step 3: Accelerate market-specific product iteration — based on regional feedback, launch adapted versions such as desert-resistant UTVs for the Middle East and low-speed, high-comfort golf carts for European resorts.
YULONG at Hainan Auto Show.mp4
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